High Performance Anti-Spam

It should offers world-leading third party anti-spam plug-ins that provide relevant, continuous and real-time spam detection that is dynamically adjusted against new spam identification and circumvention techniques.

Anti-spam should reduces threat incidence in the form of phishing attempts, spyware and adware installations, promotes a safe workplace by controlling porn spam, in addition to enhancing enterprise productivity by protecting mail systems from spam.

It is compatible with all major mail systems, with black and white lists, text identification of spam and regular and frequent updates.

Advanced Spam Filtering

A future-proof solution, anti-spam offers advanced protection against the constantly evolving tactics of spammers. Anti-spam’s advanced heuristics monitor suspicious email traffic to determine spam probability based on weighted and contextually evaluated characteristics, studying the body of the message for words and word patterns typical to spam. Mail filtering is based on policies and rules set by mail size, attachment type, attachment names and keywords too.

Creation of approved sender lists both at the gateway and the mail server help administrators improve the accuracy and effectiveness of spam filtering over time and provide more customized filtering to each user.

Real-time Spam Detection

Anti-spam offers maximum spam detection with low false positives through relevant, continuous and real-time spam detection that is dynamically adjusted against new spam identification and circumvention techniques. Suspicious gray mail messages can be routed to mail server-side folders for end-user review.

High Flexibility

Policy-based configuration offers great flexibility, allowing administrators to easily assign variable catch sensitivities based on spam category and user groups, despite the complexity of the heuristics rules.

Flexible filter actions with options to delete, quarantine, tag or more enhance the flexibility, reflecting individual interpretation, tolerance levels and expected disposal options. Filter actions can be assigned based on spam likelihood and rate of accuracy.

Apart from the solution’s own black lists, the administrator has the flexibility to create its own black and white lists for accepting or rejecting a message as spam.

High Scalability

Designed to process and analyze large messaging volumes at high throughput rates to meet the needs of global enterprises, the anti-spam solution offers high scalability.

Centralized Management

Ease of installation, ease in

defining and managing policies are some of anti-spam’s centralized management’s benefits. Blended analysis and reports with relevant spam statistics such as spam volume, volume by category, accuracy and effectiveness, comprehensive reporting and auditing offer another layer of intelligence in threat management, enabling refinement of rule sensitivity and disposal options.

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Common issues with email deliverability

The way it’s commonly used, email is a non-confirming message delivery protocol. This means that there is no guarantee that any given email sent from you will be delivered to its intended recipients. Delivery is based on assumption and acceptance by the relay server to complete the function. Additionally, once the relay server has accepted the email for delivery there are a number of things that may prevent the email from making its way to the recipient.

Occasionally, a server will provide what is known as a “bounce-back” email, letting the sending server know that the email can not be delivered and why. Many servers will not provide these as part of an effort to provide potential spammers with as little information as possible about their internal processes.

With a proliferation of spam emails, an increasing number of ISPs have been forced to implement more stringent restrictions on delivery, as well as focus more on filtering out spam traffic. This makes it increasingly difficult for them to effectively do their jobs without occasionally suspending a legitimate email along the way. Luckily, these systems can be self-correcting and there are steps that can be taken to assist them in the difficult job that they do. Both individual providers and the Federal Trade Commission have made efforts to reduce the overall effect of spam. However, the open nature of email as a communication protocol suggests that it will very likely always represent a problem.

Problems with sending email to a specific domain or user

If your emails are not being delivered to a specific domain, then there is a good likelihood that they are being blocked as spam. Depending on how the recipient server is configured, you may or may not receive a bounce-back notification in your suspended  queue. The reason for this is that if a server suspects that you are trying to get unauthorized communications to somebody within their organization, they will suspend, reject, or route your email to a spam/junk folder and never let you know, as this might only encourage you to try a different way.

Setting up an SPF or DKIM record

For Zendesk Support to send email on your behalf, it is best for you to establish an SPF record as part of your domain’s DNS record. This is a listing that gives us permission to send email as if we were you. That is, when an email arrives at another server from an IP outside of your domain, they run a quick check to make sure that you are aware of this and that you approve the process. An SPF record basically asks the recipient server to please lower their spam score for this transmission because you are aware of it and you want us to act on your behalf.

This can be tricky. Sometimes an email will arrive as expected at the inbox of one member of a company, but not at another. This is because there are cascading permissions and security settings within any company’s server environment. The likelihood of you reaching the CEO is not the same as you reaching somebody in the marketing department where they may expect unsolicited emails from a much wider variety of vendors and contacts.

An alternative to having an SPF record isDKIM. This protocol performs a very similar role, except that it signs the outbound email with an encrypted key. The other half of that key is provided by your domain, so that when those keys match, the likelihood that the email will be accepted is greatly increased, as confidence in the email receipt is verifiable.

Working with free online email services

An additional variable in this equation occurs when you are sending to one of the free online email services like Gmail, Yahoo, MSN, etc. Because they receive so much more traffic, their spam filters have to be tuned differently then when email is arriving from a single recognized domain. They generally do a tremendous job at this, but it is not uncommon to find a missing email in the spam/junk folder when it should have arrived at the inbox. This is easily corrected. Just have the user click on the “Not Junk/Spam” button, which recovers the email to the inbox and sends a message to the service they are using that they wish to receive these emails, from this sender.

When Zendesk’s servers become blacklisted

Less likely, though still an occasional issue, is when Zendesk’s servers become blacklisted. This can happen for a number of reasons and our Operations team is always interested to discover a listing with any listing service (RBL, SORBS, DNSBl, etc.). Because there are many subdomains using our outbound email servers, at any given time there is the risk of occasional misuse. Many times this is not intentional, but even an attempt to use Zendesk Support for something other than what it was designed, like an outbound pro-active marketing burst, can trigger a temporary spam listing.

As an example, let’s say that an account sends out bulk emails from their account, letting their customers know about a new feature or product they offer. If they sent out 1000 emails and 10 of those people decided that they didn’t ask for this email and they clicked on the “This is Junk” button, then there is a likelihood of one or more of our IPs getting listed, possibly causing delivery issues for other accounts. Because these ratings are dynamic they often don’t last very long, as there is much more legitimate email going out and being received, but the effects can still be prohibitive and something that our Ops team would want to look into.

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Hybrid setup in Email Services

Cloud computing has already made a huge impact on the IT industry. Being in the market for more than a decade, its true capabilities are only now beginning to be realized. Among the various services and platforms, Software as a Service (SaaS) is one of the most preferred among enterprises.

Dominate the IT market with SaaS-ified applications

SaaS, a web-based, on-demand software delivery model where the software and associated data are hosted on the cloud. It requires very minimal deployment of infrastructure at the client’s location and entices most of the SMBs. SaaS allows intermediate customization, promotes collaboration and enables agile software development. The implementation of management tasks and responsibilities are opaque to the customer providing ease of management.

Multi-tenant architecture is one of the most preferred among organizations and it ranks high on their lists. Overall, IT departments can focus more on high-value activities that align with and support the goals of the businesses.

Pay as you go

SaaS applications usually come with the usage-based or time-based subscription model. It generates billing for a SaaS plan according to the usage at the end of each month which helps in adding monetary benefits for the organizations. This reduction in overall costs results in increasing the return on investment (ROI).

Most of the startups, SMBs and enterprises are keenly looking to adopt the SaaS model. While doing so, companies need to opt for the right email service providers (ESPs). A provider, who can offer flexibility by allowing organizations to choose the email storage package as per their requirements, in turn, helping them save cost and providing better ROI. In simple words, choosing the right email marketing system for the business must be a well deliberate decision as it affects the cost, productivity and revenue.

Rule the Digital Era – Go Hybrid/ Rule the Digital Market with Hybrid Email Services

The IT market has re-shaped itself in the last 10 years. Many sectors have dramatically changed and influenced the way we do things today. There is a need to talk about new ways to communicate that didn’t exist before and that known as Social Networks. Organizations are able to adapt the rapid change as technology has created its own digital economy that is bridging gaps between small and big companies locally as well as globally.

Hybrid Email Service has emerged as a torchbearer in this digital era. It is booming in the digital marketing segment as the web opens up a wide range of options to establish online branding. Emailhas 3X more user accounts than Facebook and Twitter combined. It brings in recurring revenue and has the most loyal customer base.

Security and Scalability

Hybrid emails are the future of email marketing services. The number of user/client information in the database demands for higher security constrains. Nearly 1 out of 5 outgoing emails contains information that poses a legal, financial or regulatory risk. On September 17, 2008, the email account of vice presidential candidate Sarah Palin was hacked just by resetting her password after answering a few basic security questions. Thus, it becomes one of the key concerns for the customers and in turns the Hybrid Email Service provides multi-layered anti-spam and multi-layered anti-virus protection, which allows customers to send and receive encrypted and signed e-mails.

The Hybrid Email Service offers a complete suite of productivity web applications including Email, Calendaring, Team chats, Video & Voice calls and personal secure online storage. Few collaboration providers offer auto-sync options with Office 365, G – Suite and Outlook that allows customers to carry the functioning of workforce without changing the basic background.

Adoption Rate of Hybrid Email

India is witnessing a wave of startups and enterprises among verticals. Hybrid Email Service is a cloud technology based on which safe and secure communication is carried out by an organization. Improved global access to data from any networked device and at the same time easy way to manage privileges and monitor data use, urging the organizations to focus towards Hybrid Deployment. Many enterprises in India had already upgraded to SaaS based Hybrid Email Services from conventional on-premise solutions based on the advantages and high security. SaaS adoption has increased globally in the past few years, mostly in HRM, CRM, collaboration software and procurement services.

In this digital era, hybrid cloud computing plays an important role in accelerating businesses and reaps benefits/growth in the early stages. The future of IT depends on hybrid as it is going to stay long in the market.

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